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VISION

AFMA strives for the development of a sustainable industry
that acts responsible within the food chain by ensuring safe
feed for safe food.
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MISSION

AFMA strives for the realisation of its vision by:
Lobbying and negotiating with Government as well as
local- and international agencies
Influencing those factors that have a bearing on
industry costs
Creating awareness amongst industry role-players of
threats and opportunities facing the industry, and
formulating unified action plans with them
Promoting AFMA's image
Providing an information service to members and other
role players
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PROFILE

AFMA
represents the animal feed industry on various committees
and platforms where it is necessary
to enhance or protect
the interests of Industry. This includes liaison with and
lobbying of the following:
Non-AFMA feed manufacturers
Partners and links in the feed value-chain
Premix manufacturers
Traders
Raw material suppliers
Equipment manufacturers
Animal nutritionists
Veterinary professionals
Livestock industry organisations and livestock producers
Agricultural organisations and staff
Academics, students of universities, technikons and colleges
Agricultural research institute representatives
Government department officials
Related Government departments
International agricultural organisations
International Feed Industry Federation and its members
In the process, attention is given to matters of importance
to the industry, including:
Legislation
Feed regulations
Feed guidelines
Import duties
Crop
estimates
Industry
investigations
Statistics
Raw
materials
Codes of Practice
Information
gathering and analysis
Keeping abreast of changes and developments
Identifying
threats and opportunities
Agricultural trade agreements
AFMA's outwards liaison and marketing instruments are:
AFMA MATRIX (Quarterly publication)
AFMA Website - www.afma.co.za
AFMA
Student Symposia (± 3 Universities per year)
AFMA
Workshop for Non-Feed Industry Members
AFMA
Annual Technical Symposium
Ad
Hoc Workshops where needed
AFMA
FORUM (Every 3rd year)
AFMA
Student of the Year Award
AFMA
Student Bursary
AFMA
Technical Person of the Year
AFMA
Person of the Year
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HISTORY

The
South African animal feed industry came into being in the
early 1930's during the big droughts and depression. Circumstances
stimulated scientific thoughts on the feeding of farm animals
and alternatives for feeding systems were developed. The use
of Offal / by-products of other industries came into place,
e.g. wheaten bran, groundnut, offal and brewers grain. Feed
Mills were erected in close proximity of these "sources" and
Rail network.
In 1935, Lion Bridge in Pretoria, installed the first 5-tonne
electric feed mixer and others soon followed.
The Balanced Feed Manufacturers Association was established
in 1945 after Industry identified the need for a structured
industry body taking care of Industry's interests and being
the official mouthpiece of the feed industry to liaise with
inter alia the government, when necessary. The Association
was very involved in various aspects of the feed industry
and at some stages, even imported raw materials for feed manufacturing.
In 1988 the Association's name was changed to the Animal Feed
Manufacturers Association and it was registered as an Article
21 company. In 1990 it was decided to use "AFMA" as the acronym
for both Afrikaans and English.
Since then, the acronym AFMA has become a household name with
people and institutions that are involved in the feed and
related industries. Based on the enquiries received from over
the world, AFMA is widely known.
AFMA's quarterly industry magazine (AFMA MATRIX) and the triennial
international congress (AFMA FORUM) are sustained efforts
to make contact with other similar associations, in which
membership of the International Feed Industries Federation
(IFIF) plays a major role in this regard.
Since 1935, production in the formal feed industry (AFMA members)
gradually increased from 3.9 million tons in 1997/98 to 4
million tons in 2001/02, 4.3 million tons in 2004/05 and 4.7
million tones in 2006/07. The gross turnover value of this
feed was R8,3 billion. The total national feed production
today is estimated on ± 10.7 million tons and the gross
value of the total feed production is calculated at ± R22-25
billion per annum.
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