The Animal Feed Manufacturers Association (AFMA) of South Africa is the official industry representative body of the formal South African feed industry in the livestock feeds sector and larger agricultural environment.

AFMA acts on behalf of and represents the formal animal feed industry on various platforms and committees by enhancing, protecting and ensuring the current and future interests of the industry. This includes liaison and engagements on all levels, i.e. liaising, workshopping, debating and lobbying with the following interest groups:


  • The Feed Regulator
  • Directly involved government departments and officials
  • International Feed Industry Federation (IFIF) and its members
  • International agricultural organisations


  • Tertiary higher education institutions
  • Agricultural research institutes
  • Agricultural schools
  • Students at universities, technical colleges and related colleges

Industry participants

  • Non-AFMA feed manufacturers
  • Value chain partners and links in the food and feed value chain
  • Premix manufacturers
  • Traders
  • Raw materials suppliers
  • Equipment manufacturers
  • Animal nutritionists
  • Consultants
  • Veterinary professionals
  • Livestock industry organisations and livestock producers
  • Broader agricultural organisations and staff

In this process, attention is focused upon:

Feed regulatory environment

  • Feed legislation
  • Feed regulations
  • Feed guidelines
  • Related feed and food legislation and regulations
  • Accepted international manufacturing practices
  • Self-regulation of industry practices
  • Third-party auditing of members

Research and technical environment

  • Keeping abreast of latest changes and developments
  • Codes of practice
  • Generally accepted industry standards
  • Information gathering and technical monitoring
  • Identifying threats and opportunities

Commodity trade environment

  • Trade legislation and policies
  • Trade agreements
  • Import duties
  • Commodity trends
  • Crop estimates
  • Supply and demand estimates
  • Industry investigations
  • Industry statistics

Industry and member communication

AFMA's communication and marketing tools and events utilised are: