AFMA acts on behalf of, and represents, the animal feed industry on various platforms and committees to enhance, protect and ensure the present and future interests of the industry. These activities also include liaison and engagements on all levels, i.e. liaising, workshopping, debating and lobbying with the following primary interest groups:


Regulatory

  • The Feed Regulator
  • Directly involved government departments and officials
  • International Feed Industry Federation (IFIF) and its members
  • International agricultural organisations


Academia

  • Tertiary higher education institutions
  • Agricultural research institutes
  • Agricultural schools
  • Students at universities, technical colleges and related colleges


Industry participants

  • Non-AFMA feed manufacturers
  • Value chain partners and links in the food and feed value chain
  • Premix manufacturers
  • Traders
  • Raw materials suppliers
  • Equipment manufacturers
  • Animal nutritionists
  • Consultants
  • Veterinary professionals
  • Livestock industry organisations and livestock producers
  • Broader agricultural organisations and staff


In this process, attention is focused upon:


Feed regulatory environment

  • Feed legislation
  • Feed regulations
  • Feed guidelines
  • Related feed and food legislation and regulations
  • Accepted international manufacturing practices
  • Self-regulation of industry practices
  • Third-party auditing of members


Research and technical environment

  • Keeping abreast of latest changes and developments
  • Codes of practice
  • Generally accepted industry standards
  • Information gathering and technical monitoring
  • Identifying threats and opportunities


Commodity trade environment

  • Trade legislation and policies
  • Trade agreements
  • Import duties
  • Commodity trends
  • Crop estimates
  • Supply and demand estimates
  • Industry investigations
  • Industry statistics


Industry and member communication

AFMA's communication and marketing tools and events utilised are: