AFMA strives for the development of a sustainable industry that acts responsibly within the food chain by ensuring safe feed for safe food.


AFMA strives for the realisation of its vision by:

  • lobbying, liaising and cooperating with government departments; regulatory decision makers; parastatals; forums; related associations; value chain partners as well as local and international agencies and related role players
  • providing a management information service to members and other role players
  • influencing and managing the factors that have a bearing on industry costs
  • creating awareness among industry role players of threats and opportunities facing the industry, and formulating unified action plans accordingly
  • promoting AFMA’s image.