To enhance and support a sustainable industry that acts responsibly within the food chain by ensuring safe feed for safe food.
AFMA strives for the realisation of its vision by:
- Lobbying, liaising and cooperating with government departments; regulatory decision-makers; parastatals; forums; related associations; value chain partners, international agencies and related role players.
- Providing management information to members, industry and other role players.
- Influencing and managing factors which have a bearing on industry costs.
- Creating awareness among industry role players of threats and opportunities facing the industry, and formulating unified action plans accordingly.
- Promoting AFMA’s image.