AFMA strives for the development of a sustainable industry that acts responsibly within the food chain by ensuring safe feed for safe food.
AFMA strives for the realisation of its vision by:
- lobbying, liaising and cooperating with government departments; regulatory decision makers; parastatals; forums; related associations; value chain partners as well as local and international agencies and related role players
- providing a management information service to members and other role players
- influencing and managing the factors that have a bearing on industry costs
- creating awareness among industry role players of threats and opportunities facing the industry, and formulating unified action plans accordingly
- promoting AFMA’s image.