The Animal Feed Manufacturers Association of South Africa (AFMA), is the official industry representative body of the South African feed industry in the livestock feed sector and larger agricultural environment.

As the official representative body for the sector, AFMA positions and aligns itself by identifying the business environment that will benefit its members. This is achieved through its liaison and cooperation with various directly affected groups. These include government departments; regulatory decision-makers; parastatals; forums; related associations, and value chain partners both locally and internationally.