The AFMA Technical Writing Skills Workshop is back by popular demand! All interested parties are hereby invited to join us for the next workshop on Thursday, 30 March 2017 which will once again ensure an exciting and valuable programme.

This workshop will focus on various aspects of writing a technical article, including the following:
  • The writing process
  • Choice of topic and title
  • Message, plot and storyline
  • Layout and structure
  • Language, grammar and style
  • Use of visual material
  • Dealing with editors and deadlines
  • Ethics and etiquette
  • Putting the fun back into reading

Date:Thursday, 30 March 2017
Time:08:30 – 16:30
Venue:The Farm Inn Country Hotel & Wildlife Sanctuary, Pretoria
(GPS co-ordinates: S 25º 46.981' E 028º 22.177)
Presenters:Dr Pieter Henning, Divisional Technical Manager: Ruminants at Meadow Feeds
Mr Izak Hofmeyr, Senior Journalist at Plaas Publishing
Ms Marie Luyt, Copy Editor at Agri Connect
Ms Liza Bohlmann, Head of Special Projects at Landbouweekblad
Ms Robyn Joubert, The Dairy Mail Editor at Agri Connect
Cost:R1 050.00 (incl VAT) – including a printed manual and presenters’ notes, lunch and refreshments
(Accommodation is available at the venue for delegates’ arrangement and account)

Space is limited and only the first 25 registrations with payment will be accommodated. Complete the online registration form before Tuesday, 21 March 2017.

AFMA is looking forward to welcoming you at the workshop.
09:00 – 10:30SESSION 1
• Introduction
• Defining the technical article
• Reasons for writing – reasons for reading
• The writing process – a 30,000-foot view
• Your topic – task or choice
• Understand your reader, know your magazine (editor)
• How to write a technical article – a step-by-step guide
(Presenter: Dr Pieter Henning – Divisional Technical Manager: Ruminants at Meadow Feeds)

10:30 – 11:00REFRESHMENTS
11:00 – 12:30SESSION 2
• A journalist's perspective on writing the good technical article (Guest speaker: Izak Hofmeyr – Senior Journalist at Plaas Publishing)
• Why words matter – getting to grips with words, grammar and style, to convey what we mean to say (Guest speaker: Marie Luyt – Copy Editor at Agri Connect)
12:30 – 13:30LUNCH
13:30 – 15:00SESSION 3
• “A picture paints a thousand words” – effective use of tables, graphs and figures (Presenter: Dr Pieter Henning – Divisional Technical Manager: Ruminants at Meadow Feeds)
• Photography: “Count your words” – great pictures enhance technical articles (Guest speaker: Liza Bohlmann – Head of Special Projects at Landbouweekblad)
15:00 – 15:30REFRESHMENTS
15:30 – 16:30SESSION 4
• What do editors want – a loaded question!? (Guest speaker: Robyn Joubert – The Dairy Mail Editor at Agri Connect)
• Closure (Presenter: Dr Pieter Henning – Divisional Technical Manager: Ruminants at Meadow Feeds)
Registration for the AFMA Technical Writings Skills Workshop is now closed.

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